Step 1:

Post it right

By following the tips below, your video will look great on your web page and will be more search-friendly and sharable.

Post your video to:

Your website

Place the video above the fold (top half of page), optimize title and description for search to drive traffic to your site (ideally home page), and emphasize the action you want people to take.

See examples

Post video to your website

A landing page

If you aren’t able to host the video on your homepage, or you want to create a dedicated page surrounding your video, we recommend creating a landing page. Landing pages are a great way to drive traffic to your video and its ultimate call to action. By creating a simple page with a large video thumbnail, SEO-friendly title, description, and smart linking to your website and partner sites, you can increase your chances of having the page show up on the first page of search results. Consider using VidCaster, orUnbounce to simplify the process of creating a landing page and create a seamless video viewing experience.

See examples


Optimize your title and description for search so that your video gets seen by qualified audiences. YouTube is the second largest search engine behind Google hosting more than 10 billion videos at any one time so enabling people to find your video is paramount! Nonprofits can apply to get premium branding and increased upload speed.

See examples

Your Facebook page

Be clear about what action you want your friends to take in your post (“like”, give, etc.) and tag people and businesses included in the video—tagged subjects will appear on their Facebook pages and newsfeeds, visible to all their friends and fans. Also leverage Facebook tabs to essentially create a dedicated landing page for your video within Facebook.

See examples


Create an organization-level tweet about the video then have coworkers retweet the original to help raise awareness of the organization (vs the tweeter) and tag influencers and ambassadors to prompt them to retweet the message too.

See examples


In your description, tell people how long it will take to watch and take action. See LinkedIn’s instructional video.

See example

Optimize all of the above for search.

Use SEO (search engine optimization) best practices for posting video to make sure people interested in your cause can find you.

Create ambassadors within social media sites. Once your video is posted, leverage the tools within social media sites to create ambassadors for your cause and track viewership.


Create ambassadors within social media sites.

Put supporters to work for you by creating a grab and go toolset for friends, fans, employees, and other groups within your social networking spots that enable them to easily share your video and associated content, along with instructions on how to share it.

Track viewership.

Use the analytics tools available through each of your distribution channels—your website host, your e-newsletter service, Facebook, Twitter, YouTube, etc. to understand who is viewing your Micro-Doc, and where and how they are viewing it. In addition, you can shorten, share, and track your video links with a bitly account, right from your browser. Best of all, it’s a free service! Create a custom bitly link with language that is memorable that relates to your video (e.g. Use the link consistently through all of your channels to ensure that the analytics will be accurate.


Step 1: Post it Right

Step 2: Show it off

Step 3: Advertise & Publicize

Optimize for search (SEO)


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